Footwear tends to have its “in” moment: Remember the green Adidas Sambas everyone was wearing a couple years ago? What about Converse’s seemingly ubiquitous Chuck Taylor All Stars? Sustainable footwear brand Allbirds falls into that group, but the once high-flying company is changing hands amid plummeting sales and a pressured consumer. Its assets and intellectual property are being acquired for $39 million by American Exchange Group, owner of brands like Ed Hardy, Aerosoles, and Jones New York. That figure represents a drop in the bucket compared to the $4 billion valuation Allbirds commanded after its 2021 IPO (raising $348 million), but is actually a premium to its current market value of around $22 million. Expansion team. The pressure to scale is an inevitable chapter for many successful businesses (especially after multiple funding rounds, including one for $100 million during the pandemic). Following its public listing, Allbirds expanded its brick-and-mortar presence and moved into apparel, a strategy that largely backfired. Keep reading on Revenue Brew.—LI |