Docusign may not be the first company that springs to mind when you think “innovation.” Digital signatures, the company’s core service, have been legally binding since the Clinton administration.

For many, they’re indelibly associated with the shift to remote work accelerated by the pandemic. As former Docusign CEO Dan Springer declared in 2022, in remarks that almost sound quaint, “As people begin to return to the office, they are not returning to paper.”

But Docusign hasn’t stayed on the sidelines during the AI boom. In fact, an AI offering—known as Intelligent Agreement Management or IAM—is key to its plans for a resurgence, CFO Blake Grayson told CFO Brew. “We think that’s our path to future growth,” he said.

Boom and bust. Docusign’s trajectory in the 2020s resembles that of many tech companies. During and after the pandemic, Docusign boomed as businesses adopted remote work, and thus, remote document signing. Its revenues more than doubled between fiscal years 2020 and 2022, from $974 million to $2.1 billion. It went on a hiring spree in those years, increasing its headcount from 3,909 to 7,461.

Keep reading.—CV

She’s certainly got fresh energy.

On Monday, Oracle named Hilary Maxson its new CFO, as the tech company forges ahead with AI infrastructure spending.

Maxson’s appointment is effective immediately, the company said. She will report to Clay Magouyrk, one of Oracle’s two CEOs.

Most recently, Maxson served as EVP and group CFO at Schneider Electric, an energy and automation ​company with more than $45 billion in annual revenue in 2025. According to Oracle’s statement announcing the appointment, since Maxson joined Schneider in 2017, “the organization has transformed from an electrical equipment supplier into a digital energy technology partner for key segments, like utilities and datacenters.”

Before Schneider Electric, Maxson spent over a decade at AES, a Fortune 500 energy company, “where she held senior leadership roles across finance, strategy, and M&A, supporting complex, capital-intensive infrastructure investments across global markets,” Oracle said.

Keep reading.—NP

It’s no surprise that shopping platform TikTok Shop has become the most talked-about social media entity since, well, TikTok. Launched in September 2023, TikTok Shop now makes up over 18% of total US social commerce sales and grew to $15.8 billion in sales last year, according to market research firm eMarketer.

Brands across virtually all categories (from Crocs to Samsung) have jumped on the TikTok Shop bandwagon, though it seems partnering with influencers (commonly referred to as affiliates) could be the most lucrative avenue for businesses. Companies have leveraged QVC-style live videos to create original content on their own TikTok profiles (some creator videos will be labeled with the tag “creator earns commission”).

“TikTok Shop is one of the fastest-growing commerce channels today,” Alex Nisenzon, CEO of e-commerce analytics platform Charm.io, said in an email statement to Revenue Brew. “In just 24 months since launch, it achieved a scale that took Amazon 15 years to reach. The revenue opportunity is significant as top brands are generating upwards of $10 million on the platform every month.”

Revenue Brew spoke with two brands on how they’re using TikTok Shop as a key revenue driver.

Keep reading on Revenue Brew.—LI

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