At CFO Brew, we know that every CFO is their own unique, special snowflake. At the same time, many CFOs are going to be dealing with some of the same issues in 2026. As the global head of financial services at AI cloud platform Snowflake (see what we did there?), Rinesh Patel gets a front row seat to CFOs’ pressing concerns. His job is to keep tabs on internal and external trends to build products that will keep Snowflake’s corporate customers on the front lines of data management, and create cost and productivity efficiencies. CFO Brew recently talked with Patel about the challenges he expects CFOs to face in 2026. This interview has been edited for length and clarity. What do you see as the biggest change happening in the CFO office this year? The first is really a mindset shift. It’s become very clear AI is no longer about experimentation. There’s an acceptance that AI is clearly a powerful technology, and we don’t need to prove that anymore. That said, what we do need to prove, the only question CFOs have is really about the ROI. How do we prove the ROI? Historically, it was all about this shiny, hot new model that was available. That’s shifted. Now, customers are starting with the commercial outcomes led by the business…Is the problem we’re solving acquisition, retention, margin, capital efficiency? Then they’re defining the data, the quality, the governance, the accessibility of data. And then lastly, they’re looking at AI large language models to be the connective tissue between the data and the commercial outcome. So they don’t mention AI or the hot new model until the potential ROI is now defined, the data is defined, and crucially, the business is bought in. CFOs are becoming more use-case specific, focusing on productivity at scale. Keep reading.—JK |