Would you close a brick-and-mortar presence in the year you marked your 120th birthday? The American Automobile Association’s Washington club did. In 2024, it celebrated its birthday with a new ad campaign featuring celebrity rapper Sir Mix-A-Lot, a Washington native, and a live event at the Seattle Seahawks’ home field. At the same time, it made a transformative move with much bigger implications: closing AAA Washington’s 12 brick-and-mortar stores and reinvesting the savings into digital offerings and expanding its service fleet operations geographically. CFO Carrie Wilson, who has been with not-for-profit AAA Washington since 2019 and in the CFO seat since 2021, spoke with CFO Brew about guiding her board and other stakeholders through a major operational change. Metrics matter. Sharing metrics helped to get the board behind the decision to close the stores, Wilson said. Two or three years before the decision, she said, the analytics team, which she manages, found that “less than 4% of our [1.2 million] members visited the store on an annual basis,” she said, which wasn’t enough to justify “the millions of dollars we were spending” on them. How Wilson measured whether the move was a success.—CV | | |
|
|
Digital advertising taxes have officially entered the finance chat. Washington’s took effect Oct. 1, 2025. Maryland has been stuck in litigation for years. Tennessee, Rhode Island, Pennsylvania, and Colorado are also exploring their own rules, each with different thresholds, exemptions, and definitions. For finance leaders managing multistate media spend, assumptions are now about as useful as a spreadsheet named final_FINAL_v.7. A dollar of ad spend may be taxable in one state and exempt in another. Meanwhile, lawsuits from Comcast and major streamers may take years, while compliance calendars never stop. This guide breaks down what's changing, where risk is spreading, and why digital tax planning needs a seat at the table before the bill shows up with surprises and zero sympathy. Download the guide here. | |
Holder of the second-longest tenure as Federal Reserve chair and President Ronald Reagan’s first-appointed chairman, Alan Greenspan died at 100 years old this past weekend. Greenspan led the Federal Reserve through several key economic periods, starting soon after taking office in August 1987 with the stock market crash known as “Black Monday” in October 1987. He guided US monetary policy all the way until 2006. Greenspan’s tenure is remembered as a time of “Great Moderation” in the US, marked by low unemployment, limited inflation, and for a period during 2001-2004, an extremely low Fed funds rate. He is known for coining the term “irrational exuberance” in 1996 to highlight the concerns over speculative bubbles in public markets. Accounting stances. Greenspan was not shy about commenting on accounting standards developments during his Fed tenure. Among his most remembered stances were his endorsement of FASB’s proposals on the expensing of stock options and his opposition to a proposed accounting standard for derivatives. In the wake of the Enron scandal, Greenspan formally backed FASB’s proposal on stock options expensing in 2004 and was an early critic of such options. “I fear that the failure to expense stock option grants has introduced a significant distortion in reported earnings—and one that has grown with the increasing prevalence of this form of compensation,” he told a financial markets conference in 2002. What Greenspan said in 2020 about his complicated legacy.—DL | | |
|
|
So much spending, so little viz. For CFOs, it feels like someone’s spending something somewhere in their org every five minutes (or less). Zoho Spend is an industry solution that covers all business spend categories (procurement, AP automation, business travel, etc.) to offer non-siloed visibility and enhanced collaboration. Sign up for free or request a demo. | |
The minimum wage is set to go up in two states and Washington, DC, on July 1. Higher minimum wage rates will also take effect in more than 20 localities throughout the US. A host of minimum wage raises already took effect on Jan. 1, affecting 19 states and nearly 50 cities and counties. Here’s what employers should know about mid-year changes taking effect. Alaska, Oregon, DC raise the minimum wage. Workers in Alaska will be entitled to earn $14 an hour, up from to $13, starting July 1. Oregon’s standard minimum wage will increase from $15.05 to $15.55 an hour, while employers in the Portland metro area will be required to pay employees at least $16.30, and those in non-urban areas must pay a minimum wage rate of $14.05. And in DC, the minimum wage will increase to $18.40, up from $17.95 per hour. Overall, though, inflation is again outpacing wage growth.—CV | | |
|
|
AP friction costs you. To establish a baseline for midmarket AP performance, FISPAN dug into data from 3.5k+ finance teams. The findings were clear: Companies embedding banking directly into their existing ERP came out on top. Ditching manual bank portal uploads + disconnected workflows unlocked $30k in hidden capacity/year. | |
Today’s top finance reads. Stat: 15%. That’s how much higher US domestic airfares are from the last week of June through the end of August compared with the same period last year, even as domestic jet fuel prices drop. (Bloomberg) Quote: “Everyone needs to know that management of the strait will never return to the way it was before.”—Mohammad Bagher Ghalibaf, Iran’s chief negotiator (the Wall Street Journal) Read: While some retailers close locations, discount and bulk retailers like Aldi, Dollar General, and Costco are leading store expansions so far this year, helped by consumer demand for deals. (Business Insider) Multistate taxes are moving: While Washington’s digital ad tax is active, more states are exploring their own rules. Finance leaders managing multistate ad spend need a clearer compliance strategy. Get the guide here and learn how.* *A message from our sponsor. |
|
|
The week’s biggest CFO Brew stories—now in quiz form. Test yourself on the latest headlines in accounting, financial trends, risk management, and more in a quick, competitive challenge built for finance leaders. Challenge your co-workers and see how your score stacks up! Ace the quiz |
|
|
Share the Brew, watch your referral count climb, and unlock brag-worthy swag. Your friends get smarter. You get rewarded. Win-win. Your referral count: 5 Click to Share Or copy & paste your referral link to others: cfobrew.com/r/?kid=9ec4d467 |
|
|
|
ADVERTISE // CAREERS // SHOP // FAQ Update your email preferences or unsubscribe . View our privacy policy . Copyright © 2026 Morning Brew Inc. All rights reserved. 22 W 19th St, 4th Floor, New York, NY 10011 |
|