Uncertainty has been a major theme for CFOs in 2025. Are we in a recession or not? Will AI rewrite (or erase) vast swaths of the workforce, or become an essential tool to be integrated into workflows? How do you plan for federal policy when it can swing with the president’s pen or get backtracked by the Supreme Court? CFOs are running a lot of scenario models these days. But this isn’t the first time uncertainty has gripped the CFO desk. So how’s a CFO to manage in an era of heightened uncertainty? To learn a thing or two, we interviewed a wide range of finance executives about another recent extreme spike in uncertainty: the Covid-19 pandemic, when CFOs also went into scenario planning overdrive. They had to make plans for if their sales went to zero, if suppliers couldn’t fulfill invoices, how much money they needed to survive, and thousands of other questions. Many CFOs were doing daily scenario planning sessions. A silver lining of all that turbulence is that it might have laid the groundwork for more robust financial planning in the years since. Read on to find out. Interviews have been edited and condensed for length and clarity. Adam Rymer, vice president of finance at Chipotle in 2020: We have a very conservative balance sheet. We have no debt. We have what we believe to be ample cash on hand at the time. It’s probably just over a billion dollars. But what was amazing, when you look at these different scenarios, either a significant revenue impact or no revenue for a period of time, it’s amazing how quickly you can burn through money in that scenario…And so it was intense. You realize, as conservative as you are, nobody is prepared for a situation where you can have weeks and weeks and weeks of zero revenue. We definitely started to run different scenarios for how much cash we had on hand and how much we would burn through. And the most dire scenario would be, we cannot operate our restaurants. Basically, our sales would go to zero. How do we retain our people? How do we continue to pay our people, knowing that we weren’t sure if this is going to last a week, two weeks, a month, but we want to do what’s right by our employees, and continue to pay them. But also have them readily available when we are able to open that we can open quickly, because in order to be really successful at Chipotle requires quite a bit of training. Keep reading.—JK |