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The CFO of a unique SaaS company does some heavy lifting.

Almost there. Q1 is wrapping up soon. Can your finance team set a new record time for quarter-end close? We believe in you.

In this issue:

Runaway gym

What were they thinking?

Always with the inflation!

Courtney Vien, Demi Lawrence, Lucy Brewster

CFOVILLE

A portrait of Bruno Annicq, CFO for corporate wellness provider Wellhub

Bruno Annicq

What could be better than a B2B SaaS business? How about one with a network of gyms and a significant consumer-facing component?

That’s corporate wellness provider Wellhub, which achieved unicorn status in 2023 when it raised $85 million in Series F funding and was valued at $2.4 billion. Wellhub, formerly Gympass until a 2024 rebrand, has nearly 40,000 corporate clients, including Unilever, Aflac, TikTok, Citizens Bank, Telefonica, and Santander.

Employers pay a yearly fee to join Wellhub, which then allows their employees to buy monthly subscriptions that give them access to Wellhub’s extensive network of gyms, studios, personal trainers, and apps. In October 2025, the company became the largest fitness network in the US when it partnered with Anytime Fitness, a gym chain with more than 5,500 locations. In December, Wellhub hit a milestone when employee members logged 1 billion total “check-ins,” or times participating in wellness activities, up from 100 million in 2022.

Bruno Annicq joined the fast-growing company as CFO in 2020, attracted by the fact that it was not a traditional SaaS business and the chance of making a big impact. He spoke with CFO Brew about why Wellhub is a unique blend of a SaaS and benefits company, which KPI he always tracks, and what he looks for in prospective team members.

Keep reading.CV

Presented By S&P Global Market Intelligence

STRATEGY

2026 with a glowing crystal ball as the zero

Francis Scialabba

CFOs are feeling a bit of a pep in their step, according to a recent Federal Reserve survey.

Even though tariffs remained top of mind in the first quarter, the 473 CFOs surveyed by Duke University’s Fuqua School of Business and the Federal Reserve Banks of Richmond and Atlanta were feeling optimistic.

CFO optimism about the US economy rose to 61.7 from 60.3 in Q4 2025, and more than half of the respondents said they expected goods and services demand to increase in the next 12 months versus the past year.

The survey was conducted from mid-February to early March, as the war in Iran began to bring major disruptions to the global oil markets, but the responses didn’t show “differences in attitudes among those who responded before or after the start of US airstrikes on February 28.”

After tariffs and trade policy, the top CFO concerns were labor quality and availability, demand and sales, and uncertainty.

Keep reading.DL

RISK MANAGEMENT

A man with his head in his hands in front of trading screens at the New York Stock Exchange during morning trading on March 25, 2026 in New York City

Michael M. Santiago/Getty Images

Should we start with the bad news, or the other bad news?

We’re finally getting a fuller picture of how the broader economy is faring amid the war with Iran, AI fears, and a slowing labor market…and it’s not a pretty one.

Today, the Organization for Economic Coordination and Development said in its latest outlook that not only is the war with Iran kneecapping global economic growth, it’s also reviving inflation. The OECD upped its forecast for the average headline inflation rate of the G20 economies in 2026 to 4%, higher than its prior projection of 2.8% back in December. The US-specific forecast was even bleaker: Domestic headline inflation will reach 4.2% this year, up 1.2% from the last forecast.

While the organization’s projected global growth rate for 2026 is still 2.9%, the same as its December projection, it’s a slowdown from the 3.3% growth rate in 2025. The OECD also predicted US economic growth will slow to 1.7% in 2027, down from the 1.9% it forecast in December.

“The breadth and duration of the conflict are very uncertain, but a prolonged period of higher energy prices will add markedly to business costs and raise consumer price inflation, with adverse consequences for growth,” the Paris-based organization said in the report. However, it also expects most of the inflationary pressure to recede by the end of 2027.

Keep reading on Brew Markets.LB

Together With S&P Global Market Intelligence

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: From 30% to 70%. That’s how much more it’s costing to reroute ships from the Middle East to the southern coast of Africa, according to one consultant’s estimates. (New York Times)

Quote: “What I’m really pleased about is we raised money all around the ecosystem. It didn’t matter where you went, people really believed in this AI revolution and they wanted to put their money to work behind it.”—Sarah Friar, CFO of OpenAI, on the company’s record funding round (CNBC)

Read: The AI returns are here, they’re measurable, and “in some cases worth millions of dollars,” CFOs say. (the Wall Street Journal)

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