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CFO Brew // Morning Brew // Update
Somehow only six months have passed in 2025.

Hello, and welcome to our midyear review week. Enjoy these stories looking back on the most significant finance and accounting stories of the year (so far), as we spend the week getting our grill ready for Friday.

In this issue:

LinkedIn updates

Landmarks

Drew Adamek, Natasha Piñon, Courtney Vien

CFOS

CFO Moves 2025

Francis Scialabba

Here’s the thing about CFOs. Sometimes, they change jobs. Radical, right? As a wise woman once said: Spectacular, never the same, totally unique, completely not ever been done before.

In case you missed the LinkedIn updates, here are some of the biggest CFO moves of the year so far.

Hi, Barbie! Mattel named Paul Ruh its CFO, starting May 19. Previously, he served as CFO for Kenvue, a consumer health company, where he led the company’s separation from Johnson & Johnson Services, marking “one of the largest splits in public company history,” according to a release. 

Before Kenvue, Ruh was CFO of Johnson & Johnson Consumer Health; he also spent 13 years at PepsiCo in a variety of financial leadership roles, including CFO of the company’s Latin America business.

“We welcome Paul at an exciting chapter in our journey and look forward to his partnership as we continue to successfully execute our multi-year strategy and unlock the full value of our IP outside the toy aisle,” Ynon Kreiz, CEO and chairman of Mattel, said in a release.

For more on the biggest CFO moves of the year, click here.NP

together with Fidelity

COMPLIANCE

US President George W. Bush signs HR 3763 as members of the Congressional leadership and Cabinet members watch him sign the "Sarbanes-Oxley Act of 2002" in the East Room of the White House 30 July 2002. Credit: Stephen Jaffe/Getty Images

Stephen Jaffe/Getty Images

This is part one of CFO Brew’s yearlong look at pivotal moments over the last 25 years that shaped the finance and accounting profession. For the rest of the series, click here.

Let me take you back to the era of Y2K, my sweet summer children. Destiny’s Child and Christina Aguilera ruled the airwaves. Jennifer Aniston and Brad Pitt were married. And auditors had relationships that were just a little too cozy with their clients—and Republicans and Democrats were able to agree, almost unanimously, on a massive piece of legislation. Truly, it was another time.

Prior to 2002, it wasn’t unusual for auditing firms to have lucrative consulting contracts with the selfsame clients they audited. This was the case with Big Five firm Arthur Andersen and Enron, the seventh-largest company trading on the US stock market. Then, in 2001, Enron went bankrupt amid an SEC investigation for fraud.

Enron’s executives had been cooking the books, courts found, and multiple Senate and House committees found that Arthur Andersen’s accounting practices facilitated their fraudulent activity. Arthur Andersen admitted to shredding Enron documents, was convicted of obstruction of justice, and was forced to stop auditing public companies.

Investors’ confidence in capital markets was shaken. In response, Senator Paul Sarbanes, a Democrat from Maryland, and Representative Michael Oxley, a Republican from Ohio, proposed a bill that would regulate the auditing profession through the creation of the Public Company Accounting Oversight Board (PCAOB), render auditing firms more independent, require more robust reporting over internal controls, and hold top management responsible for the content of financial statements.

Click here for more on the creation of the PCAOB.CV

Together With Oracle NetSuite

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: 12%. That’s the increase in undergraduate student enrollment in accounting programs this year from 2024. Maybe 2025 is the year that the accounting talent pipeline starts its comeback? (Journal of Accountancy)

Quote: “We’re keeping an eye on hard data and soft data. The hard data is the labor market, what’s going on with consumer spending, all of that, and that’s good, but it’s also lagging. It’s rearview mirror-type stuff…The soft data with respect to sentiment is taking a downward turn. And so what we’re trying to monitor is what’s happening with consumer spending and business investment, and which one will win the battle of the teeter-totter?”—John Woods, CFO of Citizens Bank, on how the bank is dealing with the economic uncertainty of 2025 (CFO Brew)

Read: Is your coworker wearing a “business mask”? (HR Brew)

The equity employee equation: How do you retain early employees as you scale? For the answer, get Fidelity Private Shares’ latest guide. Learn to incentivize, retain, and reward early hires when you download it here.*

*A message from our sponsor.

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