CFO Lucas Zettle has learned a lot since he rejoined the CPA, accounting, and consulting firm Aldrich that was his first job out of business school. Aldrich’s client work centers on relationships, Zettle told CFO Brew, and continuing to invest in Aldrich relationships after leaving is what helped him “get a foot in the door and ultimately helped in building trust” that facilitated his return to the Lake Oswego, Oregon-based firm as CFO. Zettle said he knew it was a risk, but that his time away from the firm was fruitful at software company Webtrends, where he worked his way up from a revenue accountant to VP of finance and sales ops in less than five years. Now, eight years into the CFO role at Aldrich, Zettle told CFO Brew about his priorities for the company, why he believes process comes before technology, how he measures progress on his teams, and why the biggest challenge this year is imagining “the art of the possible.” Why did you return to Aldrich? Was it always in the back of your head? I’ve always been fairly people-first, and good at building relationships—or I like to think that I am. So in my first couple of years that I was [at Aldrich], I did meet some really great people and even after I left, I made every effort to stay connected with them…I think that played a big part. Are you tracking any KPIs within the accounting and finance team? The first KPI that I would hone in on is: What’s our days to close, and our time to report out to business? That’s sort of a silly KPI, because you’re like, “Yeah, that should happen in any accounting and finance organization.” I think the underlying sentiment behind that is really, how quickly are we going out and engaging with our stakeholders, and talking to them about the information that we see, to help influence better decisions in that month, or in that quarter, or in that year? Keep reading.—DL |