| Biotech CFO lays out IPO strategy. |
 Presented By |  |
Welcome back! We at Morning Brew seek to champion the unloved, the forgotten, the passed over—it’s Black Cat Appreciation Day. So take a moment and give a treat, or a chin scratch, to the house panther in your neighborhood or living room. In this issue: 🫀You gotta have heart 🥜 Peanuts 🍔 Big McBrother —Demi Lawrence, Natasha Piñon, Molly Liebergall |
|
CFOVILLE High-impact cardio  Brianne Puglisi | Brianne Puglisi has been part of three IPOs, but Kardigan’s initial public offering in June was her first one as a CFO. The prior experience, she said, helped her lead cardiovascular biotech company Kardigan to gross $460 million in IPO proceeds and see a 38% first-day pop in share price. Puglisi is not a clinician or a scientist, though, something she recognizes is unique in biotech. “I started my career at KPMG—I was based out of their New York City offices—and I was working mostly on Fortune 500 clients across a number of different industries. And what drew me to the life sciences sector was really the chance to be part of this ecosystem…working with people who are pursuing much-needed therapies for patients,” she said. Puglisi told CFO Brew how she communicated with the “super sharp,” highly educated investors in biotech about the company’s three cardiovascular therapies and why public markets were the better funding mechanism for such a young company. How did the prior two IPOs you worked on inform how you approached the Kardigan IPO? I think one of the biggest challenges, which is certainly a challenge for Kardigan, was telling a multi-program story clearly. Take Kardigan’s profile, for example: We are not a single asset biotech. We needed investors to understand three late-stage [clinical] programs, not just one, and that took a lot of time and repetition. Having that foresight and knowing the effort that would be involved to engage with the investor community at the right time, [we had to] start telling the story in a way that would resonate. It’s something that experience teaches you. What’s on Puglisi’s mind right now?—DM |
|
|
Sponsored By Sage Audit-ready AI  | Generative AI already helps your team move faster. But if no one checks its work before it reaches the audit trail, it can create unnecessary risk. Unclear use cases and hidden risks leave teams unsure of what to trust and how to use GenAI safely. And unchecked speed creates exposure your team can’t afford at audit time. Join Sage’s The Accountants Guide to GenAI to learn where GenAI can help real accounting work—and where it should stop. Tune in on Aug.19 to get the scoop on: - risk checkpoints
- building guardrails for reporting, close, + reconciliations
- practical examples
Help your team get audit-ready from the start. Save your spot. |
|
|
COMPENSATION STRATEGY Salary jam  Kreinick/Getty Images | Bringing home the bacon is going to be harder without peanut butter pay. (Forgive us the food references—we’re hungry.) Only 32% of US companies are planning across-the-board, or “peanut butter”, pay increases next year, a dip from the 36% that said they did this year, according to a recent survey from compensation data company Payscale. In 2026, merit-based increases are the name of the game: Nine in 10 US companies said that’s the form of pay increase they’re giving to employees. “We are seeing organizations realize that they need to deploy pay strategically,” Ruth Thomas, Payscale’s chief compensation strategist, told CBS News. “They need to think about business transformation, and part of driving that is allocating pay budgets differently.” Will 2027 be any better?—NP |
|
|
DIGITAL PRIVACY I’m not lovin’ it  Nick Iluzada | Ba-da-ba-ba-ba: Release the files—the McDonald’s loyalty program files. After requesting a copy of his data from the burger chain, a Wired journalist received a 515-page file on his McDonald’s habits that was far more detailed than expected, he wrote this week. According to Wired’s Reece Rogers: - The McDonald’s loyalty program tracks purchase behavior, like favorite menu items and most-visited locations, which is apparently fairly standard.
- The “concerning” part was how McDonald’s used this data to predict how often he’d visit in the future, what he’d spend, what he’d order, and the likelihood that he’d stop being a customer (0%).
“We use information such as past purchases to provide a more engaging, personal customer experience,” a McDonald’s spokesperson told Wired. The loyalty program’s 210 million active users are also the “single most important digital metric” for McDonald’s, its CFO said earlier this year. Other companies may be doing this too, Morning Brew reports.—ML |
|
|
Sponsored By Maximor  | Pricing got messy, but rev rec doesn’t have to be. Your metered billing broke ASC 606: It wasn’t built for per-API charges and outcome fees. New pricing models mean new revenue recognition questions. Maximor’s playbook delivers six answers cited to exact ASC 606 subparagraphs and Big-4 guidance, end-to-end. From theory to operational fix. Get the playbook. |
|
|
 | Level up your career with these resources from our sponsors! |
|
|
market forces .jpg) Francis Scialabba | Today’s top finance reads. Stat. Around 0.6%. That’s how much retail spending fell in July, the biggest drop since May 2025, while consumer sentiment also declined by 8% earlier in August. The numbers suggest that US consumers are pulling back on spending. (CNN Business) Quote. “We immediately decided that given the value of the franchise and the iconic nature of the team, that we would be really smart to pursue it. The deal came together in three days. It’s that simple.”—Bob Iger, former Disney CEO, on teaming up with private equity executive Josh Kushner to buy the Los Angeles Lakers for $12.5 billion. (LeBron Wire) Read. With AI handling the grunt work, this summer’s interns are taking on greater responsibilities, including dealing with clients. (WSJ) Take control: Don’t let unchecked GenAI create audit risk for your team. Sage’s upcoming webinar will break down everything you need to know about how GenAI can support accounting + where it should stop. RSVP here.* *A message from our sponsor. |
|
|
Written by Demi Lawrence, Natasha Piñon, and Molly Liebergall Was this email forwarded to you? Sign up here. Get smarter in just 5 minutes Take The Brew to work Interested in podcasts? | ADVERTISE//CAREERS//SHOP//FAQ
Update your email preferences or unsubscribe here. View our privacy policy here.
Copyright © 2026 Morning Brew Inc. All rights reserved. 22 W 19th St, 4th Floor, New York, NY 10011 |
|
|