We don’t sail often. And if we’re really getting into semantics, we don’t sail at all. Like, ever. We have never sailed. That’s probably the more accurate way to put it. So when we say “headwinds,” we mean it in the CFO way, like inflation and high interest rates, not wind blowing in front of you, or however boat people use it. And when we say “tailwinds,” well…same same but different. We wrote about the biggest headwinds in 2025, which you probably could’ve predicted from a mile (or whatever unit of measurement sailors use) away. The usual suspects—an uncertain macro environment, tech-related risks, talent concerns—all cropped up. But if you’re going to talk about tailwinds in 2025—by which we mean bright spots for business, not sailor talk—you might want to call up that frenemy from college who’s randomly always on a boat, because nautical knowledge comes in handy here. At least, that’s what Michael Bayer, CFO of Wasabi, a cloud storage company, who knows just enough about sailing, wants other CFOs to understand. The major tailwinds of 2025 were really no different than the headwinds—it’s all just a matter of framing, in his mind. “If you think about a sailing analogy, a headwind, you think of it as a bad thing, but it can still help you tack. Tacking is [when] you’re going sideways against the wind, and you use it,” he told CFO Brew. “Even if you have a headwind, you can still move forward, and it becomes a very interesting force that you use.” Keep reading.—NP |