AI technology can be incorporated into “every part” of dealmaking, or so we’re told. But, as one astute viewer pointed out in a recent CFO Brew webinar, organizations are likely inundated with shiny AI tools that promise to revolutionize their M&A strategy. CFOs can help their companies avoid becoming victims of purchasing the wrong tools, and consequently wasting precious resources, with the right approach, experts told CFO Brew. “One of the biggest mistakes that companies make, and I’m sure we are victim to this exact same mistake here at Pega, is you focus too much on activity and you don’t focus on outcomes,” Ken Stillwell, CFO and COO of workflow software platform Pega, said. While it’s fine to experiment a bit with the technology, “if you really want to look at anchoring AI tools, you should first start with, what is the outcome that you want to change,” Stillwell continued. As others recently confided to Morning Brew, companies are (hopefully) moving on from the “tokenmaxxing” craze. “Unfortunately, a lot of people are starting with the tool…and it’s almost like ‘I’m going to try to figure out how AI can help me,’” he said. “You’re not going to have a great feeling of reward from what you get if you don’t really know what problem you’re trying to solve.” Keep reading for more AI pitfalls to avoid.—AZ |