It’s got to be every economist’s favorite dinner table debate: Is our economy K-shaped? U-shaped? E-shaped? A squiggly line? Two kids under a trench coat this whole time? While the notion of a K-shaped economy—an environment in which top-earning households freely spend, while lower-income households pull back—came into the spotlight in 2020, it was 2025 that likely brought the term across many CFOs’ desks. That was when we kept hearing about the “bifurcated consumer” in earnings calls, a polite way of saying some people were flush with cash and others decidedly weren’t. Many companies quickly adapted, with mainstays like McDonald’s reviving value options in late 2025. And that’s one of the most interesting aspects of the ongoing K-shaped debate, at least in the eyes of Heather Long, chief economist at the Navy Federal Credit Union. “Economists are still debating this K-shaped concept, but CEOs are not,” she told us. “CEOs adopted it right away in the fall of last year.” Keep reading.—NP |