US consumers continued to shop steadily in Q3, but they were strongly focused on value. At least, that’s what earnings calls from major retailers suggest. Prices are rising. Walmart, for instance, reported inflation for the quarter was up 1.3%, with prices for food and general merchandise rising by “low single digits,” CEO Doug McMillon said. TJX CEO Ernie Herrman said his stores have raised prices “selectively” and that he’s seen prices increase across other retailers and categories due to tariffs. Against that backdrop, consumers are looking for deals. “Guests are choiceful, stretching budgets and prioritizing value,” Richard Gomez, Target’s chief commercial officer, said. John Rainey, CFO of Walmart, described the consumer landscape as “consistent” but with “some pockets of moderation.” Those “pockets” may be concentrated in lower income brackets. US consumers are “still spending,” McMillon said, but “upper and middle income households [are] driving our growth.” Lower-income families, he added, “have been under additional pressure of late.” But some are doing better than others; keep reading here.—CV |