Skip to main content
Shareholder interest
To:Brew Readers
CFO Brew // Morning Brew // Update
Talking to stakeholders about tariffs.
Advertisement Advertisement

Hey there. Ford’s splashy new HQ will include a food hall with seven restaurants. (But your office kitchen’s still pretty nice, right?)

In this issue:

Say it loud

New guy

🪓 Deeper cuts

Courtney Vien, Alex Zank

LEADERSHIP

Tariffs raise costs

Massimovernicesole/Getty Images

Many CFOs’ businesses have been affected by the Trump administration’s tariffs, but since the trade situation is ever-changing, discussing it with stakeholders can prove challenging. In a recent webinar, April Scee, managing director and head of strategic communications at consulting firm Riveron, gave advice for communicating with investors, boards, customers, and employees around tariffs.

What stakeholders want to know has changed: Earlier in the year, Scee said, stakeholders were interested in the “headline number,” or the total amount tariffs might cost a company. Now, she said, “the narrative has shifted away from ‘here’s the hit’ to ‘here’s how we’ve absorbed it, or some of it, and kept moving.’” Stakeholders now want to hear about companies’ tariff mitigation strategies, such as changing suppliers, contract terms, or pricing.

Executives need to be “somewhat prescriptive on what [their] tariff playbook is,” Scee said. They “need to talk about what’s going to show up in the P&L and when,” she said. For instance, if a company’s changing prices, leaders should discuss when the changes will affect consumers and how they’ll impact margins.

Transparency is key: Scee praised both Ford and Procter & Gamble for their approach to discussing tariffs. Ford’s “communication in 2025 wasn’t elegant, but it was really honest” and covered “the issues, the timing, and the fixes.” The approach worked because “while investors didn’t love the numbers, they respected the straight talk, and when things normalize, that transparency should pay off,” Scee said.

Procter & Gamble provided “a model of precision,” Scee said, because they quantified the effect of the tariffs early on.

“They stripped out the uncertainty and they showed how tariffs flowed through to the P&L,” she said, which gave investors confidence. “Investors appreciated the relative predictability in an unpredictable environment,” she said.

How should CFOs be talking about tariffs?CV

Presented By ServiceNow

BIG FOUR

EY calls off split

Aldarodo/Getty Images

EY’s governing board has nominated Dante D’Egidio, current vice chair of assurance for EY Americas, to be the next head of its US unit, the Wall Street Journal reported.

EY partners still need to vote D’Egidio in. If he gets the spot, he’ll take the reins from Julie Boland, who’s retiring next year upon reaching EY’s mandatory retirement age of 60.

D’Egidio, who has worked at EY since 1994, leads around 30,000 people in the firm’s US audit branch. He’s helped EY lower its audit deficiency rate from 46% in 2022 to 28% in 2024 by taking such steps as reducing the number of audit clients it served, introducing more technology, and centralizing support. (From 2022 through 2024, EY had the highest deficiency rate in the Big Four.) The firm predicts its deficiency rate will be below 9% this year, according to the Wall Street Journal.

D’Egidio has also written about EY’s $1 billion plan to shore up the accounting pipeline. The initiative includes higher starting salaries. “Accounting skills are so fundamental to the global economy that accounting graduates deserve early career compensation on par with that of other business degree holders,” he and coauthor Ginnie Carlier, EY Americas vice chair for talent, said in an article a year ago.

For more on EY’s new leadership, click here.CV

IRS

Illustration of empty cubicle with chair and lamp on the ground

Hannah Minn

The IRS is shrinking yet again.

Last week, the agency notified nearly 1,400 more workers they were being laid off, according to the Journal of Accountancy, which cited recent court documents. The reduction affected employees in exam and collections, information services, and shared services and support, the news outlet reported.

The IRS has already let go of about one-quarter of its workforce, CFO Brew previously reported. The IRS had approximately 103,000 employees as of February, and nearly 25,400 had left or taken a buyout offer by May, according to a July report from the Treasury Inspector General for Tax Administration (TIGTA). The reduction impacted about 27% of the agency’s tax examiners, who review tax returns for accuracy, and 26% of its revenue agents, who conduct audits on both individuals and businesses, the report noted.

Funding is also a challenge at the beleaguered agency. The IRS was set to receive $80 billion through the Inflation Reduction Act, but Congress reduced that funding to $37.6 billion, according to an October TIGTA report. The IRS had spent about 37% of its IRA funding by March. Various 2026 federal budget proposals would further reduce IRS annual funding by around 20%, according to the report.

Keep reading here.AZ

Together With Paystand

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: 16 billion. That’s how many views the earworm “Baby Shark Dance” has racked up since it debuted in 2016. Pinkfong, the media company that created it, just went public in South Korea. (And now you’ve got “Baby shark, doo doo doo doo doo doo” stuck in your head. Sorry.) (Bloomberg)

Quote: “Right now, they are sucking the air out of the room anywhere they go—and so there's basically no resources [left] for anything else.”—Meta researcher Yann LeCun, on LLMs (Business Insider)

Read: Domino’s CFO Sandeep Reddy talks stuffed crusts and black-and-gold boxes as the pizza chain rebrands. (Wall Street Journal)

Complete oversight: The ServiceNow AI Control Tower gives you full visibility and control over your entire business. Put AI to work for people.*

*A message from our sponsor.

A chess board next to file folders

Amelia Kinsinger

Private equity is reshaping accounting like never before. From mega roll-ups and skyrocketing valuations to bold PE-backed CPA deals and ESOP experiments, the industry is in flux. Explore how PE is transforming firm culture, governance, and the future of Main Street CPA—an accounting revolution you won’t want to miss.

Check it out

SHARE THE BREW

Share CFO Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 5

Click to Share

Or copy & paste your referral link to others:
cfobrew.com/r/?kid=9ec4d467

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

News built for finance pros

CFO Brew helps finance pros navigate their roles with insights into risk management, compliance, and strategy through our newsletter, virtual events, and digital guides.

A mobile phone scrolling a newsletter issue of CFO Brew