Skip to main content

CFO Brew helps finance pros navigate their roles with insights into risk management, compliance, and strategy through our newsletter, virtual events, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

Spot the fakes
To:Brew Readers
AI makes hiring harder and more expensive.
AdvertisementAdvertisement
September 17, 2026View Online | Sign Up | Shop
Newsletter Logo

Presented By

Sponsor Logo: Intuit Enterprise Suite

It’s Thursday. It’s also officially less than a week until fall reaches the Northern Hemisphere, and before long we’ll start seeing holiday decor commandeering a full aisle in drugstores. As for the 2026–2027 winter forecast, the Farmer’s Almanac is calling for “an active Southern storm track, quick bursts of snow and bitter cold across the North, and a tricky mix of rain, sleet, ice, and heavy wet snow in the Northeast.” Maybe take your next business call outside while you still can.

In this issue:

🪦 CV RIP

🔥 Burning, not earning

💎 Gen diamond

Courtney Vien, Demi Lawrence, Lucy Brewster

TALENT MANAGEMENT

Break the ‘AI doom loop’

résumé

Erhui1979/Getty Images

The résumé has been a standard part of the hiring process for about 75 years now. But thanks to AI, it’s not as trusted or clear an indicator of job candidate quality as it once was.

“Some of our research shows that there’s more noise than signal right now in the résumé,” Paul Todgham, CFO of hiring and application tracking platform Greenhouse, told CFO Brew.

Candidates are using AI to tailor their résumés to specific roles, but in some cases, they’re applying to jobs they’re not really qualified for. Companies, in turn, are using AI to sift through the large numbers of résumés they’re getting. And job seekers are finding ways to get around automated and AI-enabled systems, using methods like prompt injection. This phenomenon of more AI use begetting more AI use has been dubbed the “AI doom loop.”

Fraud prospects. The loop’s a concern for finance leaders, or should be, because it’s driving up costs and making hiring more difficult. In a Robert Half survey, 84% of HR leaders said recruiters’ workload has grown due to AI, and 65% said AI has made it harder to identify candidates’ genuine skills.

AI is also contributing to candidate fraud, Todgham said, which can range from more mundane forms like exaggerated credentials or fake references to state-sponsored espionage. (Yes, really. The FBI is investigating a campaign in which remote IT workers from North Korea landed jobs with US corporations, according to the Federal News Network.)

AI interviews can be effective when used at the top of the funnel.CV

Sponsored By Intuit Enterprise Suite

The ERP built to scale

Sponsor: Intuit Enterprise Suite

That’s the deal you get with Intuit Enterprise Suite: an AI-native ERP that’s built for powerful performance with far fewer growing pains.

Looking for an ERP that can handle whatever you throw at it? Look no further than Intuit Enterprise Suite, which offers:

  • enterprise power that grows with you, whether you’ve got two or 200 entities
  • AI that does the heavy lifting by automating workflows, connecting your data, and providing real-time insights
  • 800+ integrations that fit your business and allow you to keep the tools you’re already using

Get an ERP that grows with your org.

STRATEGY

Shallow impact

dollar sign in maze

Alexsecret/Getty Images

Companies with more than $1 billion in annual revenue may have a leg up in the AI scaling race, according to a recent survey. But it isn’t just the big dogs that are benefiting from the technology.

McKinsey’s recent State of AI in 2026 report found that companies with at least $1 billion in annual revenue are the ones deploying agentic tools the most. But it also found that 44% of all companies surveyed, up six percentage points year over year, reached the AI scaling phase this year.

The online survey conducted from May 4 to June 8, 2026, received responses from more than 1,700 people globally across company sizes, industries, and regions. More than a third of respondents (36%) indicated their organizations earned more than $1 billion.

CFOs are being tasked with scaling AI more and more, in large part to find the ROI from the technology.

For a smaller enterprise looking to move from piloting to scaling AI, McKinsey’s report found that chatbots have been widely scaled, and therefore can be an accessible starting point. But successful deployments look different across industries, according to the survey.

Many companies are still waiting for an earnings boost from using AI.DL

MACROECONOMICS

Gen Z buy signals

A split image of a hundred dollar bill and a woman wearing an ornate choker necklace

Morning Brew Inc., Photo: Evelyn Verdín/UnSplash

The same cohort we have to thank for Labubu mania has minted a new trend: The “little treat” economy. And if recent data is any indicator, they’re treating themselves to extra carats.

A trio of retail earnings reports points to a rising trend: Despite a broader downturn in consumer confidence, the luxury jewelry business is popping. Executives from Kohl’s, Macy’s, and Costco all cited their fine jewelry segments as a boon. Kohl’s, for example, will be rolling out “elevated fashion-jewelry fixtures” to 320 stores in November.

Part of this dynamic is a classic result of the K-shaped economy: Even when the economy tanks, the wealthy can keep spending on diamond earrings, since they’re insulated from plebeian problems like rising inflation and a slowing job market. Other factors include the falling price of lab-grown diamonds, fashion trends that prioritize chunky styles, and the disappearance of a middle market for luxury jewelry.

Gen Z eyes shiny things. But there’s another facet of why luxury jewelry is en vogue: Gen Z is splurging like there’s no tomorrow, economic anxiety be damned.

Gen Z is also embracing fitness culture and “ditching alcohol-related spending,” Brew Markets reports.—LB

Sponsored By Intuit

Sponsor: Intuit

Keep bill payment fees from cutting profits. Transaction costs can add up quietly. With free standard ACH bill payments, QuickBooks helps eliminate those costs while simplifying invoice capture, reconciliation, check tracking, approvals, and 1099 filing—giving you greater visibility into your business finances.

market forces

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: $107 billion. That’s how much more US consumers have spent on gasoline and diesel during the Iran War and Russia-Ukraine conflict than they would have without the wars, according to the Climate Solutions Lab at Brown University. (the Wall Street Journal)

Quote: “Today’s FOMC could mark the moment when the FOMC regained a measure of spine. There were many arguments for standing still. But for once, the committee sided with Main Street.”—Brad Conger, chief investment officer at Hirtle & Co., on the Fed’s decision to raise the benchmark interest rate by 25 basis points (CNBC)

Read: After Dolly Parton’s death, Dollywood owner Herschend Entertainment is tasked with growing her venues, theme parks, and resorts, and—in some ways—continuing to honor Dolly’s legacy. (Bloomberg)

Big power, small complexity: With Intuit Enterprise Suite, you get an AI-native ERP that’s built for enterprise-grade power without enterprise-wide pain. Intuit Enterprise Suite is designed for your industry and ecosystem + scales with your org.*

*A message from our sponsor.

✳︎ A Note From Intuit

Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For details about our money transmission licenses, or for Texas customers with complaints about our service, please visit intuit.com/legal/licenses/payment-licenses.

QuickBooks Bill Pay: Subject to eligibility criteria, credit, and approval prior to first payment. Subscription to QuickBooks Online required. Bill Pay is included with QuickBooks Online when purchased directly from QuickBooks.com or QuickBooks Sales. Not available in U.S. territories or outside the U.S.

Twitter Facebook LinkedIn Instagram YouTube TikTok

Written by Courtney Vien, Demi Lawrence, and Lucy Brewster

Was this email forwarded to you? Sign up here.

Get smarter in just 5 minutes

Take The Brew to work

Interested in podcasts?

  • Check out ours here.
ADVERTISE//CAREERS//SHOP//FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2026 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

CFO Brew helps finance pros navigate their roles with insights into risk management, compliance, and strategy through our newsletter, virtual events, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of CFO Brew