Sinohe Terrero, COO and CFO at Envoy, told CFO Brew that his superpower as an executive is doing the hard things. He said he likes to know what’s going on with his teams; for example, he joins “all the mundane sales calls” that other CFOs might forgo for an email summary. But from being a VP at Citi to leading finance at Etsy soon after, Terrero has amassed skills that help him juggle more than one C-suite role if need be. At Etsy in the late 2000s, an experience he calls “magical,” Terrero wore “a ton of hats”—built a data team from scratch, built the accounting team, and worked on the early international expansion. In his six-and-a-half years with workplace platform Envoy, he’s consistently held the CFO role while also working nonconsecutively as interim CPO and CRO for several quarters. We asked Terrero about his experience in the early years of Etsy and about his approach to jumping between ops and finance at Envoy. How was the experience building and leading finance at Etsy? I got to Etsy [in 2008] and there were only 77 of us in Brooklyn, very different than Citi. When I got to Etsy, these people had shorts and flip flops and tattoos, and I showed up with my shirt and tie—actually a suit—to the first interview, and Rob Kalin, who’s [one of] the founder[s], was like, “Why are you wearing a suit?” To me, the question was wild; I’m a finance person in an interview suit. So when I went for my second interview, I went with a jacket, but I didn’t take a tie, and he was like, “Why do you have a jacket?” More on Etsy and Terrero’s multifaceted role at Envoy.—DL | 
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